I “always” also “copy” them for my Google Mail address book, which gets synced with my iPhone’s address book. This really makes my life so much easier – recognising resp. remembering people by their faces is so much easier.
Update / 2010-06-16:
I forgot to mention, that I always use Xing’s vCards for new contacts to create resp. complete their entries in my Google Mail resp. iPhone address book.
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