book on social websites and their experimenting with users: “We Experiment On Human Beings!”

• http://blog.okcupid.com/index.php/we-experiment-on-human-beings/

I’m the first to admit it: we might be popular, we might create a lot of great relationships, we might blah blah blah. But OkCupid doesn’t really know what it’s doing. Neither does any other website. It’s not like people have been building these things for very long, or you can go look up a […]