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how to create a series letter in 2019

you want to create letters from a “contacts database” sitting in a Google spreadsheet (or similar), right?! (because that looks sexy, right?!)

that’s called “series letter”. for decades people have been doing that using software.
what I want to tell you is this: do not get anybody to write software for you to do that. that already exists – do not create software, that already exists, don’t be stubborn and create something that suits your needs just a little / “far” better than the implementations, that already exist. that is called “not invented here”:

don’t do it like that!!! this is “the right way”:

how to create that list?
Google Mail:

too simple? too inexpensive? alright, buy me a pizza or two! you need to spend more money?

too difficult? let’s go through all the steps together next time we meet!

uuuuuuh, you don’t want to “give Google” all those valuable addresses? alright, what about Posteo?

do you know anybody with a Posteo address? go and ask them! create you address book there!

don’t keep your address book as spreadsheet, that’s old-school, that causes lots of work, that causes pain, that is just not the way to do it, “That’s (not) the way to do it!

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